Carrefour has acquired the Lyon start-up Potager City, which specializes in the subscription and online delivery of baskets of “extra-fresh and seasonal” fruits and vegetables from short circuits, the distribution group announced on Monday. The amount of the acquisition has not been released, however.
Founded in 2007 by the two Alarçon brothers, who then crisscrossed Lyon in a scooter to deliver their first customers, the company offers different formulas of fruit and vegetable boxes, delivered to a relay point or to a company and accompanied by recipes, specifies a press release from the 'teaches.
Welcome to @potagercity, a new and beautiful acquisition of @GroupeCarrefour. We are strengthening our food e-commerce with this offer of fresh seasonal produce in short circuits, based on responsible and local production.https: //t.co/PZ0OL0lfiq
- Amélie Oudéa-Castéra (@ AOC1978) January 20, 2020350 French cities supplied
Carrefour boasts a "unique network" of over 750 local producers, market gardeners and arboricultural partners, selected for the quality of their products, their know-how and their commitment to responsible production. Potager City had announced in 2017 that it was targeting a turnover of 20 to 25 million euros in 2021.
This company employs 110 people and delivers 350 cities in France through seven logistics bases and a network of more than 3,300 collection points. "The integration of Potager City into the Carrefour group will allow it to accelerate its development," added the press release.
Almost 5 billion euros by 2022?
In early January, Carrefour announced that it had acquired 60% of the start-up Dejbox, which specializes in the delivery of lunches "for employees located in peri-urban areas". In March 2018, the group acquired a majority stake in the capital of the Quitoque start-up, which specializes in the delivery of packed lunches to cook at home and created in 2014.
All of these acquisitions are part of the Carrefour stimulus plan announced in January 2018 by its CEO, Alexandre Bompard. It had then set a target of 5 billion euros in turnover in the online food trade by 2022, against around 850 million in 2017. Excluding China, where Carrefour has meanwhile sold 80% of its subsidiary, the target is 4.2 billion euros.
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