Centenary, Gavottes lace pancakes still have an appetite

• The famous Gavottes lace pancakes are celebrating their centenary this year.
• The Breton cookie will be showcased this weekend at the Elysée on the occasion of the "Made in France" exhibition.
• After America and Asia, the Gavottes now want to attract customers from the Middle East.

Crisp but without a wrinkle. As they celebrate their centenary this year, the Gavottes lace pancakes are in good shape. This flagship of Breton gastronomy will be honored this weekend, like a hundred other products, on the occasion of the great exhibition of "Made in France" organized at the Elysée. "It is a great recognition of our expertise," says Aurélie Tacquard, president of the Loc Maria Biscuits group, which manufactures, among other things, the famous Gavottes as well as the Traou Mad pucks.

Discover the list of products selected for the Great Exhibition of #Manufactured in France at the Élysée on January 18 and 19, 2020. Better yet, come and discover them yourself! Register here: https://t.co/85jZR59APk

It was in 1920 that the Gavottes adventure started in the Loc Maria district in Quimper (Finistère). Legend has it that the lace pancake was born following a cooking error, the pancake maker catching up by wrapping the pancake eight times around itself. "The recipe has not changed since even though the product has evolved," says Aurélie Tacquard.

Little evening fun! 😃 #Gavottes #Bretagne pic.twitter.com/qT4WkhqGIs

Now produced in a factory in Lanvallay near Dinan (Côtes-d'Armor), from which several thousand tonnes of cookies come out every year, Gavottes are available in all sauces, from chocolate to caramel to a salty range for the aperitif.

A third of international sales

Loc Maria Biscuits 'lace pancakes have also won over consumers around the world with a third of Gavottes' sales being made internationally. In 2015, the group opened an office in Philadelphia to open the doors to the North American market. He did the same in 2018 for Asia by opening a commercial office in Hong Kong.

“We had to adapt to these new markets, recognizes Aurélie Tacquard. In Asia, for example, they prefer small 60-gram sachets with red and gold packaging for the Chinese New Year. While in the United States, there is a lot of sales for Thanksgiving in boxes weighing more than 500 grams. ”

Far from their native Brittany, the Gavottes are betting a lot in the future on emerging regions such as the Middle East "where customers are very fond of sweet and chocolate products". Enough to whet the appetite of the centenary cookie.

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• Gastronomy
• Economy
• Made in France
• biscuits