One of the most successful developments in supermarkets is the section of ready-to-eat products. Almost all the chains (Mercadona, El Corte Inglés, Carrefour ...) have created spaces in their stores where the consumer can buy freshly made food. Some stores even have kitchens where the customer can see how the different dishes are made.

Lidl has just joined this trend and will sell prepared food in its stores. It will offer dishes at competitive prices, between 1.19 euros and 2.99 euros, as announced today. This section "was born to respond to how the Spanish way of consumption is changing. It is a proposal that keeps us true to our style, offering a simple purchase with the best value for money," explained the head of public relations at Lidl Spain , Arantxa Conde, in statements collected by Europa Press.

At the moment, there are only four stores in Madrid, in the areas of García Noblejas and Pavones, and in the municipalities of Alcorcón and Coslada. Little by little it will be extended to the rest of the stores in the community and then to the rest of Spain.

At the moment there will be 14 prepared products (six cold and eight hot), made with local products, such as roast chicken, hamburgers or wraps, although this offer will also vary.

This segment is one of the fastest growing. It does so at a rate of 10%, according to data from the consulting firm Kantar Worldpanel, which the Spanish reveal buy these types of products prepared at least six times a month. This success is driven by the current lifestyle and the change in the habits of consumers, who demand food that does not require much elaboration, but is healthy.

"It is a category that has a lot of potential. We have reorganized and relocated products that we already had to which new references are being added," said the Purchasing and Development Manager of the Convenience category of Lidl Spain, David Domene, in statements collected by The aforementioned agency.

In this healthy trend, the recent launch, also by Lidl, of its vegetable shakes is framed. The German chain, which also advances its sustainability strategy, continues to reinforce its commitment to Spain , where it landed in 1994 and where it already has more than 580 stores and 10 logistics platforms. Lidl company plans to open around 30 stores this year.

Lidl, which is the fourth largest market share chain in our country, behind Mercadona, Carrefour and Dia, although it has experienced the highest growth in the last year, according to Kantar.

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