- The Gironde start-up Joué Play will participate for the first time at CES in Las Vegas from January 7 to 10.
- She is going to present the general public model of her connected touch pad which makes it easy to learn the practice of various instruments.
- It promises quick access to the pleasure of playing music without learning the complexity of gestures.
Under its wooden and steel tablet look with very clean lines, Joué is in fact crammed with touch sensors allowing to initiate, quickly and easily promises the start-up, to the joy of playing an instrument. The young Gironde company Joué-Play presents this technological gem at the next CES in Las Vegas, the world electronics fair organized from January 6 to 10, 2020.
Modules can be applied to the tablet and allow, once it is connected to a computer, laptop or tablet, to switch from one instrument to another. “We can learn piano, guitar, synthesizer, sound effects, harp, xylophone etc. Lists Pascal Joguet, founder and president of Joué-Play. The start-up started in mid-2016 and has been housed in the Darwin “Camp” nursery since January 2019. It brings together around ten people.
A very mainstream model
The idea carried by Joué is to quickly access the pleasure of the musical game, without coming up against the gestural complexity, which explains many abandonments of the practice. "When you can learn a riff from Jimi Hendrix in just 15 minutes or Billie Jean from Mickaël Jackson in 1 hour 30, it's very satisfactory," said the creator of Joué, a trained musician.
Until now Joué-Play offered a somewhat technical version of its device intended for people already familiar with electronic music but, at the CES in Las Vegas in early 2020, the start-up launched a simplified version. "The general public was interested in professional objects and we wanted to develop less complex software, which can be addressed to everyone, from the age of four," says Pascal Joguet.
His company has chosen noble materials assembled by a regional company in Dordogne, while many products in the sector are made in China. It emphasizes the long lifespan of its repairable device, which is sold between 350 and 450 euros.
CES will be an important moment for the start-up, which already sells 40% of its products in the United States, and estimates that “a large part of the market is located there. "
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