Officials of companies dealing in the supply of golden artifacts and jewelry stated that the "Expo 2020 Dubai" exhibition, motivated companies to request new designs of artifacts and jewelry in preparation for the upcoming exhibition.

They told «Emirates Today», that the new designs that will be requested from the manufacturing companies will be suitable for different visitors of the international event of various nationalities to keep pace with the great diversity between the visitors, explaining that the designs include new models on the Gulf and Arab styles combined with Western models that serve as souvenirs. For your visitors.

Various plans

In detail, the CEO of "Borgold Jewelery" Company, Karim Marchent, said that "the company is preparing for Expo 2020 Dubai through various plans that include ordering new designs for gold and jewelry, and in proportion to the importance of the big event, expected to attract more than 25 million Visiting, ”pointing out" the keenness that the new designs fit the tastes of different nationalities that will visit Dubai during the exhibition period. "

“It is natural that hosting an exceptional event such as (Expo 2020) will motivate companies to prepare for new plans, especially requesting innovative designs that are inspired by the atmosphere of the event,” Marchant added, noting that “the company also plans to introduce new models of packaging and packing products for jewelry gifts in the form of Commensurate with the manifestations of celebration of the international exhibition ».

Great variety

For his part, President and CEO of Dahmani Jewelery Company, Amit Dahmani said that the company is planning to request new designs for jewelry, in the framework of keeping pace with hosting (Expo 2020 Dubai), pointing out that these designs will keep pace with the great diversity among visitors to the exhibition, It is also commensurate with the increase in competition between companies during the exhibition period over a period of six months, as it will develop its business and introduce new models to attract customers. ”

He explained that «the exhibition will work to add many factors to the jewelry and crafts sector in Dubai in particular and the country in general, most notably the increase in the diversity of designs of crafts based on international and Arab standards».

New models

In turn, Tariq Al-Mudaqa, CEO of Al Kalouti Jewelery, said that (Expo 2020 Dubai) stimulated a large number of companies operating in local markets to plan to order new models of handcraft and jewelry, especially as the exhibition will attract more than 25 million visits And, therefore, it would be beneficial to increase the diversity in the designs of handicrafts, in proportion to the categories and nationalities of visitors of the upcoming event and the different tastes of them ».

"The companies are expected to start submitting their applications for the new designs to the manufacturers, whether at home or abroad, about three months before the start of the exhibition," the pestle said.

He added that «the new designs will be in line with the new models of jewelry and golden jewelry and their colors globally, and some will also be inspired by the celebration of the exhibition itself and from the Arab and Gulf environment, especially the Emirati with western lines, in order to support its attractiveness as souvenirs for visitors», pointing out that «there are models Others are for European or Asian visitors, which will further enrich the market with new model designs. ”

Significant positive effects

The Chairman of the Board of Directors of the Gold and Jewelery Group in Dubai, and the President of the jewel company, Tawhid Abdullah, said that "hosting the events of (Expo 2020 Dubai) over a period of six months will have significant positive effects on the markets of gold and jewelry in Dubai and the country in general" He pointed out that one of the most prominent of that is “a great increase in diversity in the new designs, which companies will compete to put on the market to attract customers, and to keep pace with the varied nationalities visiting the exhibition.”

Abdullah expected that "companies orders for new designs will start during next June or July, in order to receive them from manufacturers before the launch of the exhibition activities in October 2020."

He added that «the gold and jewelry group in Dubai will work to launch promotional and marketing campaigns before and during the exhibition period, especially that it will keep pace with some events, including the (Diwali) Day, which often witnesses high rates of demand from the nationalities of Asian countries for gifts of gold jewelry».

Abdullah pointed out that "a major event such as (Expo 2020) is one of the motivating events for companies operating in the gold and jewelry sector to prepare for various plans, whether in the designs sector or in other sectors, especially as the event will enhance the high competitiveness between companies in the markets."

Tawhid Abdullah. From the source