RACHEL VILLAÉCIJA
Madrid
Wednesday, December 25 2019 - 22:31
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The Wallapop logo is not a cloud, as most people think, but a popcorn. It illustrates what the brand intends to evoke: walla comes from "wallet", which refers to the payment with the mobile, and pop alludes to the immediacy and sizzle of "pop corn". "With a layer of very fine technology we have taken the classified ads to the mobile. Practicality and speed within a popcorn."
This is how the company's business philosophy is summarized by its current CEO, Rob Cassedy, who
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