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Rob Cassedy: the man of the third revolution of Wallapop

2019-12-26T14:49:15.331Z

The Wallapop logo is not a cloud, as most people think, but a popcorn. It illustrates what the brand intends to evoke: walla comes from & quot; wallet & quot ;, which alludes to



  • RACHEL VILLAÉCIJA

    Madrid

Wednesday, December 25 2019 - 22:31

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The Wallapop logo is not a cloud, as most people think, but a popcorn. It illustrates what the brand intends to evoke: walla comes from "wallet", which refers to the payment with the mobile, and pop alludes to the immediacy and sizzle of "pop corn". "With a layer of very fine technology we have taken the classified ads to the mobile. Practicality and speed within a popcorn."

This is how the company's business philosophy is summarized by its current CEO, Rob Cassedy, who

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Source: elmuldo

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