A field survey conducted by Emirates Today showed that there are about 31 brands of refrigerators products in retail outlets in Dubai and Sharjah markets, most of which are originating in China, South Korea, the United States of America, Germany, Italy and Turkey.
The tour monitored the difference in the prices of refrigerators in the markets according to capacities and additional features such as digital screens, water and snow openings, in addition to the brands' rankings and the shape of the doors.
In addition, specialists in the electronics trade sector stated that smart technologies and connectivity to phones are the most prominent trends in the refrigerator market and witness a competition between some limited brands, pointing out that there are important guidelines before purchasing refrigerators, most notably determining capacities according to the number of family members, the area of devices, energy efficiency and space «Freezer».
Refrigerator products
In detail, a field survey conducted by Emirates Today revealed that there are about 31 brands of refrigerators products in the main retail outlets in Dubai and Sharjah, while the countries of origin of these brands return to China, which accounts for the major shares in the production of available brands, followed by Korea Southern, while other signs are due to Germany, Italy, Turkey, and the United States of America, in addition to some European Union countries.
Shapes and types
The field tour showed a great discrepancy between the prices of refrigerators due to capacities, brands, and door shape. Types that have two or four doors are more expensive than single-door types, which are the most common and highest in demand, along with additional features such as digital screens and faucets openings and external snow in the doors.
Refrigerators are available in three colors in most stores, including white and the least expensive, followed by gray in degrees, then black and the least available among the signs, and there are some types in red and are in slight proportions.
The capacities of refrigerators differ in the markets, starting from the common types measuring 60 liters and reaching up to 1100 liters, which are the highest capacities in stores, while the refrigerator markets witness a great competition between brands that show different technologies and advantages, as one of the refrigerators highlights new technical advantages that allow consumers at Double clicking from outside the fridge opens the interior lighting without the need to open the fridge door to look at the fridge contents from the outside, and to select the target products before opening the door and think about the choice, thus losing energy and cold when opening the door for long periods.
The survey also revealed the presence of other products, providing the advantages of superior cooling technologies, which allow keeping vegetables, fruits and raw food commodities fresh for the longest possible period, while some products focus on the advantages of double cooling with their refrigerator devices, or offer the advantages of rapid freezing or controlling the functions of touch refrigerators, Or even cooling technologies and ample storage space.
Refrigerators compete by providing external digital screens that display the functions of the fridge and allow it to be controlled. Other products offer the advantages of environmentally-friendly and energy-saving operating functions when needed, or drawers of different coolers to preserve food.
The survey showed that the most prominent shouts of modern competition between refrigerators are: smart technologies that allow connecting the fridge with different home appliances through wireless Internet networks (Wi-Fi), and allowing control and closing the doors with refrigerators through smart phones.
Different features
In turn, said a sales consultant in a store for the company, "Jackies" Electronics, Kumar Aswami, that "the refrigerator devices available in the market contain basic common benefits, but they contain different advantages, each of which are of different interest to different groups of consumers", noting that "for example, some people care Consumers with four-door refrigerators, digital screens, or have external taps for cold water and ice cubes.
He added that some consumer groups are more interested in buying refrigerators that contain a "freezer" or an inferior freezer, rather than an upper one, and this is often for elderly or sick consumer groups who prefer to deal with refrigerators with multiple doors without the need to bend a lot, and therefore prefer devices with Top cooling doors.
Aswami pointed out that «some consumers prefer refrigerators with four or three doors that include techniques for converting all the door openings including the freezer sections to normal cooling, and thus turns the time of need for a full refrigerator without the presence of parts for freezing».
And he stated that «consumers should consider a number of advice when buying refrigerators, the most important of which is the necessity of specifying capacities specifically before heading to purchase, in order to search in a range of specific capacities that are appropriate to the needs of the family, in addition to the need to choose refrigerators devices that suit the kitchen or home spaces available in general "The capacities differ from the sizes and dimensions of the refrigerators. There are refrigerators with similar capacities, but the external dimensions and lengths differ."
He explained that «among the advice also before buying is to determine the purchase budget to narrow the scope of research in the appropriate types, and the importance of searching for refrigerators that provide good types of lighting (LED) and attention to storage spaces».
Smart refrigerators
Mohamed Al-Yaseer, Regional General Manager for the Middle East and Africa at the company, "Whirlpool" for electronic devices, said that "smart refrigerator devices that can control their functions via smart phones, is one of the most prominent modern trends for competition between refrigerators production companies, in addition to the advantages of manufacturing quality and added technologies, such as Digital screens on the surfaces of refrigerators, "pointing out that" measurements that start from 400 liters in the capacities of refrigerators are among the most common for consumer demand. "
Energy consumption
For his part, the sales official at one of the electronics stores, Mohamed Hussein, pointed out that «one of the important things that is taken into account when buying refrigerators is the interest in buying devices that are classified as having good energy efficiency, and the preference to buy devices that provide shelves and internal storage spaces that fit with the bottles Long and various food containers, it is preferable to purchase devices that contain anti-slip shelves across raised ends, and that the shelves are easy to clean.
He explained that «some of the refrigerators include advantages such as providing drawers with different cooling levels and commensurate with preserving food types according to the degrees of cold required to keep them fresh.
Low sound
"One of the important tips when buying refrigerators is to focus on purchasing low-noise and non-disturbing technologies, some of which have custom labels, and it is preferred to purchase these devices specifically, If the devices are placed outside the kitchen, near or inside the bedrooms, ”he pointed out," Classifying refrigerators as having good energy efficiency is also an important issue when buying. "
He added, "The refrigerators that are most popular in consumer demand are those whose capacities range between 300 and 400 liters, and most of them are in one door, while silver or light gray is the most requested when buying."
Trademarks
LG, Samsung,
"Panasonic", "Daewoo",
"Hoover," "Ariston," "West."
Point »Hitachi
"Bompani", "Icon", "Elekta",
"Super General", "Candy",
"Pico", "Akai", "Nikai",
"Geepas", "Whirlpool",
Indesit, Siemens,
"Aftron", "Bush", "Media",
Electrolux, Europe
"First One", "Fifty",
"Noble", "Brandt",
Gibson, Venus.