AEON Ekatamaki's “Food Loss” Reducing Reservation Advancement such as Advance Reservations 12:14 on December 12
As for the Ehomaki for next year's Setsubun Day, a major supermarket ion will increase the product of half the normal size to prevent so-called “food loss”, and will take measures such as making reservations two weeks earlier than usual. became.
On December 12, Aeon unveiled an ehomaki volume for Setsubun on February 3 next year at a store in Tokyo.
In addition to increasing the number of products that can be reserved from 13 types to 30 types, so-called `` food loss '' is a problem, as well as products that are half the normal size so that you can eat Increase from 3 types to 13 types.
In addition, reservations for Ehomaki started on the 13th, two weeks earlier than usual, and if you make a reservation by the 10th of the following month, the reservation rate will be increased to 35%, more than doubled, by discounting 5%. We want to reduce the volume of scrap to less than half of last year.
Masamitsu Suzuki of the AEON Retail Delica Product Department says, “By increasing the number of advance reservations, we can more accurately predict sales on the day, so we want to further reduce losses.”
In addition, FamilyMart, a major convenience store, has a policy of making reservations only for Ehomaki from this fiscal year. As a general rule, retailers are expanding their efforts to reduce food loss.