Beer sales Strengthen sales toward the end of the year, after a rebound in the last minute December 11th 13:15
The sales volume of beer and foamed liquor from major beer manufacturers in November was lower than last year due to continued reaction to last-minute demand accompanying the increase in the consumption tax rate. However, looking at the three months from September just before the tax rate hike, it is picking up to almost the same level as the previous year, and each company wants to strengthen sales toward the end of the year when demand increases.
Four major beer manufacturers announced last month's sales volume for beer, sparkling liquor and “beer” including “third beer”.
According to it, each company is below the same month last year, Kirin is minus 7%, Asahi is minus 6%, Sapporo is minus 5%, Suntory is minus 3%.
Each company is attributed to the continuing reaction to the last-minute demand before the consumption tax rate hike in October and the continued rain in late November.
On the other hand, in the three months up to November, including September, when the last-minute demand was high, each company was picking up to almost the same level as the previous year.
Regarding the outlook for the future, some believe that the impact of the reaction will continue from the end of the year, but some companies plan to reinforce their sales by renewing their main products toward the end of the year when demand increases.