• Television.Disney +: prices, release date and how to watch it

Between the thunderous debut of Frozen II on November 22 and the premiere of Toy Story 4 , in June 2019, the two Disney animation studios have raised $ 1.8 billion , far from their most immediate pursuer, Universal. Disney +, its new streaming platform managed to exceed 10 million subscribers to the first exchange, and its titles, paid to the traditional lethargy of the New York parquet dinosaurs, have experienced a 12% boom in the last five weeks. Disney lives days of euphoria.

The main responsible for the ecstasy is Bob Iger, the man who has taken the Mickey mouse empire to levels that even he could not foresee when he took office 14 years ago. In that decade and a half, Disney has stayed with Pixar, Marvel, LucasFilm and a large part of 21st Century Fox, in a huge agreement of 71,000 million that closed last year . In addition, the theme parks have expanded under its mandate with the opening of Hong Kong and Shanghai.

Now, more than ever, they are reaping the fruits of this whole strategy in a very palpable way. At the box office, Disney has shattered its own record in a single year , which set at $ 7.610 million raised in 2016, the best brand of all time for a single studio. This time he has had five months left to pulverize it.

Largely the fault has been the great end of the Marvel saga with Avengers: Endgame , dethroning Avatar from the top of the highest grossing in history with more than 2,700 million entered. To that account he has managed to add another four films that have exceeded the 1,000 million dollar mark in 2019, Aladdin , Captain Marvel , Toy Story 4 and The Lion King , which is currently the second in the list globally with 1,656 Millions of dollars raised.

If nothing goes wrong, two more films of the brand will enter that select club before the end of the year. Frozen II is sweeping since its premiere on November 22 and has already accumulated 763 million in the global account. If he fails, it is expected that The Rise of Skywalker , the closing of the third Star Wars trilogy, helps make up the difference.

It has all the necessary ingredients to shade Avengers: Endgame and shatter tutiplén records when it opens on December 20. It is the end of an era that began in 1977 with Star Wars, is directed by JJ Abrams and includes the last scenes of Princess Leia - interpreted by Carrie Fisher -, among other incentives for franchise supporters.

" The global domain of Disney is a reflection of what happens when you have some of the biggest brands in cinema, " says Paul Dergarabedian, an analyst at Comscor, to the CNN network. "Not to mention the power of marketing to bring that content to the minds of every potential viewer around the world in a consistent manner."

To all that power we must add the gradual incorporation of franchises such as Avatar , X-Men and the immense Fox catalog that has already begun to poke his head for Disney +, the great bet of Iger and his own.

For the 50 million subscribers

At the moment, the more than 10 million subscribers - according to a study from the InMyArea.com portal, the application of the platform has already been downloaded more than 15 million times - will be able to enjoy the complete collection of The Simpsons, its 671 episodes aired till the date. Also from Star Wars, the main attraction of the service thanks to The Mandalorian, a series written and produced by Jon Favreau that has been the subject of recurring conversation in the United States for weeks.

It is the icing on a cake that began cooking a year ago with the launch of ESPN + and which won its first million subscribers six months later. By February of this year, they had already doubled that figure and now run for the 3.5 million subscribers, according to Iger himself.

To this we must add the 29 million viewers who already pay for Hulu, the other Disney platform that controls in full after its agreement with Fox and Comcast, its former partners in the operation. With a price of $ 12.99 - the same as the most popular Netflix service - for all three platforms, the brand of the first 50 million subscribers should soon fall .

Today they are the fashion service in the US and the InMyArea.com studio realizes it. Of those surveyed, 63% said they were aware of the existence of the platform compared to 34% of Apple TV +, the other streaming service that came to light in November. In addition, 24% said they were willing to cancel other paid services to have Disney +, a sign of the dent they have managed to do in the streaming market in less than a month. The year could not be better.

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