Facebook appeals the court case about nake advertisements in which the name and image of John de Mol are used, the company reports Friday. According to the social medium, last month's ruling leads to technical and legal questions that require the company to appeal.
In November, the Amsterdam court ruled that Facebook should remove fake ads that use the name and image of John de Mol. The court promised the social medium a penalty of 1.1 million euros if Facebook does not actively combat the advertisements.
But according to Facebook, the company cannot meet all requirements. "For example, when filtering, we also need to look at the 'landing pages' on other websites, while these are not under our control," said Facebook. "Our monitoring obligation also leads to all sorts of essential legal issues and technical challenges."
Facebook emphasizes that the company is trying to tackle the worldwide problem of counter advertisements. "This month we are launching our report form for nake advertisements in the Netherlands and that will help us improve our detection methods."
John de Mol started a lawsuit against Facebook this year for nake advertisements with his name and photo, but also the name and image of other entrepreneurs, dozens of actors and other famous people are abused by fraudsters. For example, Sandra Bullock and Ellen DeGeneres have also started a case against around a hundred anonymous individuals.