Hard to miss Black Friday. We are all flooded with promotional emails, while in France, it is very recent. It was imported from the United States by Amazon in 2014. A period of over consumption that irritates Elisabeth Borne. The Minister of Ecological Transition, invited Thursday morning Europe 1, warns against what she calls the consumption frenzy. It also alerts against the pollution generated by this "Black Friday" to then deliver all packages. But concretely, what is the weight of Black Friday in France and who really benefits?
Interesting and truthful promos
It's simple: we've never seen a promotional operation so quickly take on such magnitude. It's bigger than the first days of sales. It is complicated to have reliable figures but professionals speak for this year of 6 billion euros of turnover. Amazon, which alone weighs 20% of purchases on the internet, takes full advantage: it is his biggest consumer day of the year. Same to the redoubt or the Fnac. In large hypermarkets, non-food sales increased three-fold last year.
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And this year - without yellow vests - big names like Carrefour expect to do better. Huge affluence also expected in shopping centers. All the French actors say it: either we let Amazon to catch everything or we started. The promos are interesting and truthful. According to a French actor, they are negotiating a big deal with their suppliers. Interim hires also start earlier thanks to Black Friday. It makes it possible to start the Christmas shopping before the hour and also to smooth deliveries a way for professionals to respond to the government denouncing the environmental impact of Black Friday.