MEPs gave their green light in committee to a ban on "Black Friday" promotional campaigns, which gives consumers the impression of having sales, even though it is not the period.
INTERVIEW - These French brands who decided to boycott Black Friday
This amendment to the anti-waste bill, adopted on the night of Monday to Tuesday, has yet to be examined in the hemicycle since 9 December. It will not apply Friday at the "Black Friday", a commercial event imported from the United States and which often sparks a shopping frenzy.
" Black Friday celebrates anti-ecological consumption pattern "It is the non-registered member and former Minister of Ecology Delphine Batho who carries this measure and wants to end the "Black Friday" in the name of the fight against "overconsumption". The deputies propose to integrate advertising "Black Friday" to "aggressive commercial practices", punishable by imprisonment of two years and a fine of 300,000 euros at most.
"Black Friday celebrates a model of anti-ecological and anti-social consumption," said MP Matthieu Orphelin (former LREM), close to Nicolas Hulot.
Ecologist activists plan actions in France
On Monday on BFM Business, Minister for Environmental Transition Élisabeth Borne warned against the "consumption frenzy" related to Black Friday and criticized its negative impact on the environment. Under the slogan "Block Friday", groups of environmental activists like Extinction Rebellion, Youth for climate or Attac have planned actions everywhere in France on Friday to denounce "the big sell-off of the planet" that they represent the "Black Friday ". The young climate activists of Youth for climate promise on Twitter "a big action of civil disobedience" in Paris.
On Monday evening, MEPs voted in favor of an amendment by MoDem Jimmy Pahun, aimed at banning "biodegradable" or "environmentally friendly" labeling on products and packaging, as these criteria do not correspond to "no definition". reliable".