Minggang Zhang, deputy general manager of Huawei in France, said Friday on Europe 1 the new commercial strategy of the Chinese telecom giant who, blocked by the US embargo, will turn more consistently to Europe and France to develop its technologies like 5G or artificial intelligence.

The US embargo will benefit Europe and France. This is what explains Minggang Zhang, Huawei's deputy general manager in France to Emmanuel Duteil, Friday, in his eco interview. Last May, the Trump administration placed Huawei on a blacklist, accusing the group of working with the Chinese authorities. A tiny pebble in the giant Chinese shoe that continues to show insolent growth on the planet, as recalled by the leader.

Second seller of smartphones in France, in front of Apple

"In the first nine months of 2019, we have 24.4% growth worldwide." And while Huawei had sold more than 200 million smartphones in 2018, the brand "has reached the same figure, this year, October 20". Excellent figures that can be explained, according to him, by "a technological non-dependence prepared since 2004" and "a certain capacity for innovation".

Which is, according to Minggang Zhang, the key to Huawei's success, which has not developed a particular commercial policy to try to convince. "Customers are convinced by the quality, the innovation, the ease of use of our smartphones, and today this brand is synonymous with quality and extraordinary quality for the image." A point of view that seems to be shared by customers in France, where Huawei is the second seller of smartphones, behind Samsung but in front of Apple.

Heard on europe1:

Competence and engineering centers and manufacturing centers could also be established in Europe and why not in France

And Huawei's power on our continent could be accentuated in the near future. "We are working on a new investment strategy in Europe, and therefore naturally in France, which means first that there could be more collaborations in research and development on 5G, in applications for 5G, in artificial intelligence, etc. "

Minggang Zhang points out that the two are not necessarily linked, even if the closure of the US market can be an accelerator for the Old Continent. "We have not waited for the American embargo, we have been developing for twenty years in Europe, we have research centers everywhere, five of them in France, and centers of expertise and engineering and manufacturing centers could be found. also be established in Europe and why not in France. "

Always on top of the 5G

Among the advanced technologies on which Huawei is particularly well positioned is 5G. Overall, since May 16, more than 20 commercial contracts for 5G have been signed worldwide, including some in Europe. In France, you know that the frequencies are not yet allocated, so we can not talk about all this in a commercial way, "said Minggang Zhang." Thanks to our innovation, we are very confident, we work closely with operators to perform the tests which have also produced very satisfactory results. "This technology, still in the development phase, will include faster data downloads and faster access to the Internet.