Energy provider Essent has taken over sustainable counterpart Vandebron, both companies report on Tuesday. The parties do not disclose how much the market leader pays for Vandebron.
The acquisition is striking, as Vandebron has always resisted a takeover by a major player in the energy market. But without scaling up, the company cannot change the energy market, says Vandebron founder Matthijs Guichelaar.
"We want to make the switch to sustainable energy attractive for everyone. This requires a scale that we cannot achieve on our own. Although we have always challenged the established order, we are now consciously choosing to pursue our mission from the inside", says Guichelaar .
Vandebron has always been an outsider on the energy market since it was established in 2013. The provider connects households and companies to local producers and distinguishes itself from other Dutch energy companies.
This way of supplying energy will not change, says Guichelaar. "But we also want to give our customers the opportunity to generate sustainable electricity themselves. With Essent, for example, we can offer accelerated solar panels or energy-saving tools," says the Vandebron founder.