INTERVIEW
"The trend is pretty good, it benefits from a split school holidays almost perfect," says Philippe Koiransky, general manager of Skiset, one of the world leaders in ski rental. As there should be more people in the resorts that are preparing to open, the ski shops compete for innovations to improve the customer experience, and go faster.
A 3D scanner to rent his shoes
At Skiset, employees use for example a 3D scanner for shoe rental. "The most stressful factor is always foot pain, people change several times before finding shoes to their feet, Philippe Koiransky fun, interviewed by Emmanuel Duteil on Europe 1. The scanner, designed on the Based on what already exists for city shoes, it takes into account several criteria such as the volumetry of the foot or the force of the kick, in order to offer the best pair to the customer.A free service that allows to streamline the queues. waiting in the stores.
The trend has also been online for many years. "In 2002, there were 150 rentals, last year almost 400,000," says the general manager of Skiset. Online shopping has two big advantages: reduce the time of choice of equipment, and save 20 to 25%. To keep going faster, the brand is also launching Netski, which "wants to become the Uber of ski hire" by making more last-minute rentals.
Finally, on the material side, if you want to be in the trend, choose freeride skis, "a little carved", to leave traces in the powder!