Like Amazon, the American web giant will offer its customers to open bank accounts. After Apple's credit cards and Facebook's virtual currency, still under construction, it's a step closer to the financialization of Gafa, which has only one goal: access to bank data.

ON DECRYPT

Where will the Gafa stop? After Apple, Amazon, Facebook, it is now Google that embarks on finance. Google will even become a banker by offering individuals to open current accounts, with the help of the US bank Citigroup. Finance is the new frontier of the Gafa. Amazon is also considering opening bank accounts for its millions of customers. Last summer, Apple launched an Apple Card credit card - accused of being sexist - with Goldman Sachs. As for Facebook, it has not abandoned its global currency project, the Libra, despite the criticism it faces from the States.

Lack of confidence

The dream of the digital giants is in fact access to banking data. Of course. The dream is to know everything about each of us, our habits of consumption, what we buy and where, in what type of store etc. For then offers other services, including consumer loans for example.

Little by little, the Gafa enter the safekeeping of the banks. They have a handicap: the customers trust them less, there have been scandals about the use of personal data. At the time Google announced its project in the bank, it was learned that it was under federal investigation in the United States for having exploited the health data of 50 million US patients. By entering the world of finance, the Gafa want to know even more about us all: it is not reassuring.