Mirage Retail Group, the former Blokker Holding, brings the Chinese bargain store MINISO to the Netherlands. The store chain will open three stores in our country next year, in Amsterdam, Eindhoven and Utrecht.
MINISO has been on the rise in recent years. The company opened the first store in 2013 and less than two years later there were around three hundred in China. The company now has 4,800 stores in 86 countries. MINISO hopes to have more than ten thousand stores at the end of the year.
"I am very happy that we have succeeded in acquiring exclusive franchise rights for the popular and fast-growing MINISO formula in the Netherlands," responds Mirage Retail Group director Michel Witteveen. "The MINISO stores are very successful worldwide and I also have high expectations for the Netherlands."
The Chinese company is doing well because of the sale of everyday consumer products at low prices. The stores offer a range of two thousand items, the majority of which have a price of less than 5 euros.
"MINISO is not comparable to any other store format in the Netherlands. It has a frequently changing range of high-quality design items and a very attractive price," concludes Witteveen. The exact store locations and opening dates are not yet known.