Updated Tuesday, 12 November 2019 - 22:52

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To construct this report we propose a messy contemporary dictionary whose keywords would be the following.

Blue ocean

The blue ocean strategy was formulated 15 years ago by professors W. Chan Kim (South Korea, 1951) and Renée Mauborgne (United States, 1963) with the idea of ​​giving business schools a new theoretical approach. Traditionally, companies have fought their commercial battles in crowded spaces of competition (these would be, by contrast

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