Christmas preparations are advancing more and more and for weeks there are already nougat in supermarkets and toy catalogs, the most popular volume in Spain after the Ikea catalog, are already printed. Christmas almost overlaps with Halloween. Writing the letter to the Mayan Kings requires meditation, so the toy companies have already launched their proposals, to guide children and parents in the process.

This campaign is not improvised from one day to another, but the experts in toy store chains began working the day after the last Kings: it is at that time that they start visiting fairs and planning what they are going to offer in these dates. It is the key moment for the sector, which bills 70% during this campaign.

Check the price

Drop down

Barbie airplane of your dreams with pilot Barbie. RRP: 94.99 euros

The English Court has launched this week its catalog, with a circulation of three million copies and 422 pages, "to facilitate the work of the Magi and Santa Claus." If your majesties want to advance their purchases, they will have a 25% discount.

Toys 'R' Us has made a list of what will be the most demanded products. They highlight «those related to the latest film premieres and technological and creativity innovations, in addition to board games».

Check the price

Drop down

Buzz Superguard Guardian Toy Story. RRP: 39.99 euros

Barbies and Harry Potter

Among those who, they presuppose, will be the most requested, the Frozen singing doll, the Harry Potter Hogwarts Clock Tower, the LOL Surprise doll, the Bellies doll , the Monster Roller vehicle, the Bellies house, the Pinypon police station, the Nerf-Fornite pitcher and Barbie super camper.

Mattel, owner of Barbie, makes her own pool: the Linkimals will triumph, the interactive Fisher Price toys that connect with each other, so that when you press a key, all the others are activated. Also noteworthy are Buzz, the Toy Story walker superguard, the Barbie plane (very real, with reclining seats and snack cart with removable trays), the Barbie with unicorn and the Radiator Car track. The brand also sees success at the Pictionary and Scrabble board games.

Check the price

Drop down

Linkimals Siher-Price, PVP: between 14.99 and 44.99 euros

The Spanish Association of Toy Manufacturers has chosen the best toys of the year, taking into account «innovation, safety and sustainability». These toys are what, the association believes, will succeed this Christmas and highlights them for their role in the child's development.

The sick doll

In the category of games, the Dragon Swallow of Goliath Games stand out. The funny thing about this game is that when you pass your hand in front of your face, your belly lights up for a few seconds. It develops concentration and that is why it has been awarded.

Check the price

Drop down

Kristal is bad. IMC Toys. RRP: 59.99 euros

In the category of dolls they have selected "Kristal is bad" from IMC Toys. This is a baby who tries to test the caretaker skills of the child, because it is a crying doll that gets sick, catches a cold and coughs, has a fever and really warms. You have up to one injection to cure chickenpox. This doll has been awarded because «it favors the affectivity and the expression of feelings».

These are just some of the products that will fill the shelves of supermarkets, toy chains and stores in the coming weeks. The toy market relies on this campaign to finish off a year that has managed to straighten the final stretch of 2018.

Check the price

Drop down

Elsa singing doll. RRP: 18.99 euros

The first half ended with an advance of 1.2%, after having fallen in the second half of 2018, according to the market research company The NPD Group, which has the largest panel in the sector.

The category of dolls, engine of the market in the last two years, continues at a good pace (with growth of 14%), with dolls like LOL Surprise, Cry Babies or The Bellies. These take the top positions in the ranking of best-selling toys in Spain.

According to the criteria of The Trust Project

Know more

  • Spain
  • The English Court
  • Ikea
  • Health
  • Halloween

CompaniesThe European Commission opens an investigation for the aid of the Generalitat Valenciana to Air Nostrum

PoliticsTorra urges debugging "responsibilities" in the Mossos for police action after violence in Catalonia

InnovationThe contactless brush of the Church that shoots the money raised