The Netherlands has a new logo: the letters N and L with a stylized tulip in between. The new logo is part of the new policy of minister Sigrid Kaag (Foreign Trade and Development Cooperation) to put the Netherlands on the map more clearly.
The logo replaces the hitherto commonly used 'tulip Holland' of the Netherlands Board of Tourism and Conventions (NBTC).
The new logo is widely applicable, from high-tech to agri-food and from sports to culture, according to the minister. "A clear international image is positive for our exports and to attract investment and talent."
Ministries, embassies and the Netherlands Enterprise Agency (RVO) can use the logo from January. The new style cost the government 200,000 euros and that is, according to Kaag, "a small investment on a very large government sum to put the earning capacity of the Netherlands abroad as smart and attractive as possible".