Sami Al Qamzi, Director General of Dubai Economy, said that the UAE has many attractive ingredients for franchisees to attract more brands.

Al Qamzi said that there is a continued demand for high quality brands and products in the UAE and Dubai in particular.

The Director General of Dubai Economy, Sami Al Qamzi, inaugurated yesterday the fourth edition of the International Franchise Exhibition and Forum, which will be held at the Dubai International Convention and Exhibition Center.

Al Qamzi, accompanied by a delegation of dignitaries, toured the exhibition, where they were briefed on the participating brands and the various services they offer.

Al Qamzi said, “The exhibition and the Global Franchise Forum provide a comprehensive opportunity to see the latest brands in the franchise field, and to identify the most prominent trends through dialogue with experts present at the exhibition.”

“There is a continued demand for high quality international brands and products in the UAE, and Dubai in particular, which means that there are many rewarding opportunities for major investors, franchisees, entrepreneurs and businesses to sustain their business in Dubai and reach markets,” he said in a statement. Neighboring".

Al Qamzi pointed out that «the UAE has many attractive ingredients for franchisees, to attract more brands, due to the enjoyment of the State, and Dubai in particular, the growth of diverse population, and high purchasing power».

Jassim Al Bastaki, Founder and CEO of Franchise Souq, said: “Although the franchise economy model is constantly evolving, a new trend has emerged (Managed Franchise Rights) which includes elements of (management) and (franchising). “This is a really useful trend for investors who have an ideal brand, but have difficulties managing it.”

• Opportunities for large investors, franchisees and entrepreneurs to sustain their business in Dubai.