Consumption tax increase 1 month Dining out Department store sales drop November 1 18:05
The consumption tax rate has been raised to 10% for one month per day. Sales are dropping at major restaurants and department stores.
Skylark campaign to prevent decline
A major restaurant restaurant, Skylark Holdings, reported that sales for the first month were lower than expected, but analyzed that the increase in the consumption tax rate was behind this.
According to “Sky-Lark”, sales for one month last month decreased by several percent from the same month of the previous year, and fell below expectations.
In this regard, the company said that the number of people going out due to typhoons and heavy rains was increasing, and in addition, the impact of quitting business at some stores was significant, but the reason for the decline in sales was the increase in the consumption tax rate. Analyzing that there was also an impact.
For this reason, the company has been offering a campaign for discounting the price of some menus, such as hamburgers, from 20% to 40% from the 31st, targeting customers who have registered as members with the app.
During the year, we want to launch these campaigns one after another to prevent a decline in consumption.
Even after the consumption tax rate was raised, the company kept the main unit price and set the tax-included price separately for `` in-store eating and drinking '' and `` take-out '', but there were also signs that customers who saw the receipt were confused .
“I want to give an explanation to understand the reduced tax rate. I want you to feel the pleasure of eating at a restaurant again, pushing forward with efforts to bring out the benefits of various menus,” says Hiroyasu Ito of “Skylark Holdings” "
Takashimaya Yokohama store Food department strengthening
Due to the reaction to last-minute demand, sales have been declining after the consumption tax rate has been raised at department stores.
Among them, Takashimaya stores in Yokohama City were temporarily closed due to the impact of Typhoon No. 19 in addition to the reaction to last-minute demand before the tax hike, so sales last month decreased by 20.1% compared to the same month last year. did.
Under these circumstances, this store is spending 2.1 billion yen and is planning to gradually increase the area of the underground food section 1.5 times by the spring of next year.
They want to increase the number of times customers visit the store by applying reduced tax rates and strengthening the sales of food that they buy on a daily basis.
Takashimaya's manager, Kazuhiro Aoki, Yokohama said, “In October, cosmetics and high-priced items fell due to a reaction, but the demand for rushing was lower than when the consumption tax rate was raised five years ago, so we want to return sales by December.” Talking.