Consumption tax increase NHK questionnaire "Reduction of tax rate" More than 1/3 November 1 3:58

The consumption tax rate has been raised to 10%, making it one month a day. When NHK conducted a survey of 50 major companies such as retailers and restaurants, it seems that more than one-third of companies should review the “reduced tax rate” introduced in line with the tax increase, as the mechanism is complicated. I understood that.

NHK conducted a questionnaire survey of 50 major companies such as retailers and restaurants to explore the effects of the consumption tax hike.

In the questionnaire, when asked about the reduced tax rate that would leave the tax rate at 8% only for “food and drinks excluding alcoholic beverages and eating out”, 36 companies, about 70% of the total, “There was no confusion”, while there were seven companies, mainly retail, that said “There was confusion”.

When asked what kind of confusion there was to a company that replied "There was confusion", "There has been confusion over taxation when using the eat-in where the 10% tax rate is applied," or " There was a voice saying that there was an operation that did not occur and the burden on the staff increased.

It can be seen that confusion arises because the tax rate is different between taking the purchased item home and eating and drinking in the store.

In addition, in response to the question of “whether it is necessary to review the system” regarding the reduced tax rate, more than one-third of the 18 companies answered that they should “review”.

When asked about the reason in a free description, most companies cited the complexity of the mechanism as "complex and difficult to understand" or "difficult to understand for consumers".

According to a restaurant company, “Assuming that the tax rate will increase further in the future, the current system will reduce the number of foods and drinks in the store and will have a large impact on sales.”

In the questionnaire, we also asked about the point-return system for cashless payments that started in line with the tax increase.

When asked about the management impact of the system, there was a voice saying that “cashless payments increased and operational efficiency increased,” or “leading to sales growth.” Some respondents said, “The burden increased due to the introduction and maintenance of the system and the training of employees,” and “Customers flowed to other companies that introduced the system.”

Furthermore, when asked whether the system needs to be reviewed, nearly 40% of the total 19 companies answered that a review is necessary.

Regarding the reasons for this, there were a series of responses from large companies that were excluded from the system, such as “There are companies that cannot participate in the system and the competitive environment is distorted” and “There are many problems from the perspective of fair competition”. It was.

In addition, 2% of the purchase amount will be returned at franchise stores of major chains. From these chains, it is difficult for consumers to understand that the return rate differs depending on the type of industry and stores, or “stores that can participate in the same chain. It was difficult to understand that there are some stores that cannot be said. "