The American citizen chain Burger King will soon bring two vegetable burgers to the market in Europe, says CEO Jose Cil of parent company Restaurant Brands International on Tuesday in an interview with Bloomberg .
With the step Burger King responds to the popularity of vegetable products. Burger King's competitors, such as McDonald's fast food chain, have been selling a meatless burger in Europe for a long time.
Burger King will market two burgers: the so-called Rebel Whopper and Rebel Chicken King. The latter has been available in Sweden since last summer. It is not yet known when they will be distributed throughout the rest of Europe. In the United States, vegetable burgers are sold at seven thousand locations.
There is also a Dutch touch to the European vegetable burgers from Burger King: they are produced by the Dutch producer of vegan products Vivera. The company sells vegetable products in supermarkets in the Netherlands, among others.
McDonald's has been selling a vegan for a long time, the so-called PLT. Other American fast food chains, such as TGI Friday's, are selling vegetable burgers from Beyond Meat. The market for alternative meat products is estimated by the British bank Barclays at around 14 billion dollars (12.62 billion euros).