In a highly acclaimed move around the world, Argentine football star and captain Lionel Messi, the first international ambassador for Expo 2020 Dubai, has been selected to play a prominent role in supporting the upcoming global event, in support of Expo's goals. Leave a lasting imprint on the path of human progress, build a better future, and instill the values of positive change.
Messi: "When people from different countries and cultures unite, we can meet global challenges and create a better future for future generations." |
Argentine star Lionel Messi, a champion of the United Nations' Sustainable Development Goals and UNICEF Goodwill Ambassador, is one of the world's most famous footballers, with more than 134 million followers on Instagram alone and on social media. Facebook has 89 million followers, making it one of the most influential players in football today.
Marketing film
The star appeared in a short film with people from different parts of the world, communicating in the language of football understood by everyone, where they pass the ball «Expo 2020» among themselves, and cooperate together so as not to fall this ball on the ground.
The video was shot in the UAE, India, Britain, Spain and Kenya to celebrate cultural diversity and its ability to break down barriers, sending a message titled “Together for a Better World”, while Expo 2020 Dubai 2020 will be distributed. Football for children in Jordan, Kenya and the Philippines, totaling 6060.
These balls represent the goal of Expo to facilitate cooperation, strengthen ties between members of communities, and spread happiness in them.
"No one team can succeed in football unless its members work together. This is true for all humanity too. When people from different countries, cultures and backgrounds unite, we can meet global challenges and create a better future for future generations." .
Motivating ideas
| - Lionel Messi embodies Expo 2020 Dubai's global role in stimulating new ideas, innovation and progress. |
“As one of the best players in the history of football, Lionel Messi embodies the role of Expo 2020 Dubai in stimulating new ideas, innovation and progress,” said Sanjeev Kusla, Vice President Sales and Marketing at Expo 2020 Dubai. "The campaign uses football to show people that when we communicate and collaborate, we can make a better future for all of us."
A source of inspiration and motivation
Reem Al Hashimi, Minister of State and Director General of Expo 2020 Dubai, said that the focus of Expo fairs is on global issues of concern to think about making a better future. In order to achieve results that will improve our future.
She stressed that Expo 2020 Dubai has a strong belief that creativity and development are the result of a combination of people and ideas in creative ways.
She explained: «Thanks to the brilliance of Lionel Messi on the pitch, his fans from everywhere in the stadium and in front of the television screens, to enjoy the skills it offers, which shows that the impact beyond the limits of the green rectangle, and this makes him the right person to be our first international ambassador, and what Our choice of support for him is that he has overcome the health challenges he faced as a young man and succeeded, thanks to the struggle and hard work, to achieve his dream of excellence in the world, to be a source of inspiration and motivation. He is truly the most suitable person to influence young people everywhere, and he urged them to join us in our journey towards hosting Expo 2020 Dubai. ”
Track record
Argentine star Lionel Messi has a sporting record of awards and titles, winning in his professional career spanning 13 years, won the Golden Ball six times, and the European Golden Shoe four times, and the FIFA World Player of the Year.