• Amazon, inside. Everything that happens from the moment you click, until you receive your order

Amazon disappointed Wall Street analysts with the results of its third quarter and its titles began to pay immediately in the market 'after hours', leaving up to 9% . The profits of the e-commerce giant declined in the third quarter for the first time in two years, partly due to its strong investments in home delivery in a single day, the cloud data storage business and its advertising division.

In its statement to shareholders, Amazon chose to highlight a 24% increase in sales compared to last year, up to 70,000 million dollars, and earnings of 8,320 million dollars between January and September, an 18.1 % more than the same period of the previous year. However, its net profit went from 2,900 million dollars in the third quarter of 2018 to the current 2,100 million , a number affected in part by the 800 million invested in accelerating home deliveries.

"We are preparing to make our twenty-fifth holiday season the best for Prime customers , with millions of products available for free delivery in one day," said the founder and CEO of the company, Jeff Bezos . "Customers love the transition from Prime from two days to one day: they have already ordered billions of items with free one-day delivery this year."

Bezos believes that "it is a great investment" and "the right long-term decision for customers" and for his company, the third largest in the world by market capitalization. Of course, that bet will also have an impact on the Christmas season after the downward revision of their numbers for the last quarter of the year.

Their prediction is below that estimated by Wall Street analysts, both in revenues and sales, with a net income of between 80,000 and 86,500 million dollars and operating income of between 1,200 and 2,900 million, compared to 3,800 million of 2018.

Amazon shares have revalued 18.6% so far this year, despite having left 10% in the last three months. The punishment when markets open tomorrow seems severe.

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