The convergent offers of telecommunications operators are overwhelming majority within the Spanish market. Quintuple packages have been extended to close to 6 million in the first quarter of 2019, according to CNMC data. Thus, the operators place the landline, fixed broadband, mobile telephone, mobile broadband and pay-TV in Spanish. These packages already reach the figure of 5,989,956 and have practically matched the data of the packages of four associated services, which do not include pay television.
Quadruple and quintuple packages together represent 12.3 million contracts. Given the drop in prices for calls and messages, companies such as Telefónica, Vodafone and Orange try to attract customers with convergent products, in which contract revenues soar with respect to more basic ones, which have depreciated in the last years.
This trend corresponds to the growing implementation of pay-TV , the fifth service that has entered into the commercial battles of operators. Telefónica, which leads the market, reaches 4.09 million customers, and Vodafone reaches 1.39 million. The data recently communicated by the CNMC, corresponding to the first quarter of 2019, show that the red operator dates back to the audiovisual section, which had suffered since the company's resignation to pay for football .
Football would also serve to explain Orange's decision to make a million dollar disbursement for the League and Champions, content that had to be repurchased from the current rights holder, Telefónica. If you observe the progression of Orange, you can see how your television service has lost subscribers since the last quarter of 2018 and the first of 2019: according to CNMC, it has remained at 0.67 million. Given that decline in their numbers, Orange did not hesitate to pay for the rights of football and link it to striking offers, such as the one he launched in August and gave all that sport for free.
Last December, the president of the National Commission of Markets and Competition, José María Marín Quemada, warned about how "the new prices offered in Spain increase in recent quarters. In Europe it is a matter of special attention. This is because of the prices of the fixed telephony packaged and for the packages, that worry ".
As the president of the CNMC then pointed out, " almost all contracts are packaged in Spain , a peculiarity with respect to other European countries. Fusion [Movistar] and others initiated offers that now other countries begin to copy"
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