The more healthy you are, the cheaper the “health-enhancing” insurance contract will be extended October 7th 4:12
Life insurance, where insurance premiums are discounted if you exercise or take a medical checkup, pays you for a premium.
A new type of insurance called “health promotion life insurance” has been sold by major life insurance companies since last year.
Insurance premiums are discounted when exercising at a gym or submitting a health checkup.
As of the end of August, each company had 650,000 contracts at Dai-ichi Life, 300,000 at Sumitomo Life, 180,000 at Meiji Yasuda Life, approximately 150,000 at SOMPO Himawari Life, and 1.2 million at major companies. Exceeded.
The growth rate of contracts is high, indicating that health-consciousness is increasing.
As a result of interviewing insurance policyholders, Sumitomo Life Insurance has compiled data that about half of those who had high blood pressure at the time of enrollment had changes such as blood pressure falling.
If the health condition of the policyholder improves, the payment of insurance money such as medical expenses will decrease, and the profit can be expected to increase for life insurance companies.
As the population ages, we will focus on cultivating the market with new insurance that encourages health.