• Lapsus.What is the difference between ham and Iberian ham
  • Cáceres.Sanchez refused to rectify his 'lapsus' at a rally
  • Extremadura: In search of the golden ham in the meadow of Extremadura

With almost 47% of the votes in the last field elections, the Asaja agrarian organization is the first agrarian organization in Extremadura . Its president for 21 years is Ángel García Blanco (Trujillo, 1963), graduated in Law and graduated in Business from ICADE, and has time to run a livestock farm, a cooperative and be a member of the Regulatory Council Denomination of Origin Dehesa de Extremadura.

Firm defender of the tobacco cigars from Extremadura, his figure also emerged two years ago when he launched a media campaign, under the name 'Trump is smoking' , calling for a boycott of multinationals Philip Morris and British American Tobacco , to press them and that they buy tobacco from Extremadura producers. He got it.

This Friday, the journalist has to dial his phone number several times in order to get his cell phone to stop communicating. He has received a barrage of calls to congratulate him and the media do not stop asking for interviews (there are several television teams from all over the country that line up at the Zafra Fair to get their statements).

In the same scenario where the 'serious lapsus' of the acting president of the Government took place, today it was still the center of attention of the Fair, having had the virtue of being the first to react when Pedro Sánchez, at the opening of said event , confused the Iberian ham from Extremadura with that of serrano , an error that has outraged Extremadura farmers, who fight for years because there are no traps in the business of buying and selling hams.

Sánchez confuses the Iberian ham with the serrano. EL MUNDO

Since he heard Sanchez's mistake, he knew it was time to take advantage of the great opportunity that was presented to promote the Iberian, a struggle that has been going on for many years. "You always have to look at the positive side and the controversy generated is becoming a free, unpayable advertising campaign, " he says. Incidentally, it has served to publicize the agrarian organization: "We have overflowed notifications and followers in our social media profiles, we do not supply."

This veteran agrarian leader introduced certain doses of pepper to Sánchez's communication error. He saw clearly that "national media attention" had to be attracted . For this reason, he immediately disseminated - just an hour after the lapse - a statement saying that he was going to send Iberian ham in sliced ​​packages to both the Moncloa Palace and the Chinese Embassy in Madrid, a way - he admits - to call the attention to the media so that they noticed the "serious blunder of Sanchez" and did not go unnoticed. "But it is also true, we are going to do it, this morning we have already asked them to send us the ham, specifically four packages; two of them we will send on Monday to Moncloa and two others to the Chinese embassy. I also said in the press release that I was going to invite the Chinese delegation to know the pastures of Extremadura , which was going to prepare them for a 'tour' through the Extremaduran countryside so that they know the pasture, with their oaks, the acorns that the Iberian pigs eat, although that has had less impact, although if they (the Chinese) are willing, of course we prepare it whenever they want "while jokingly, that maybe Pedro Sánchez what he offered to the president of China was not Iberian ham and yes chóped "ironizes.

But irony aside, Ángel García Blanco criticizes that the acting president of the Government "has only come to Extremadura to take the pre-campaign photo because he has not brought solutions for the two big problems that the Extremaduran agricultural sector has right now: the drought and the transfer of competences on the production of the cava that his own Government in the last Council of Ministers has made to the Catalan industry of this sector, and said nothing in his speech. "

In any case, his mistake with the Iberian "has given us a historic opportunity to explain to all of Spain the difference between a serrano ham and an Iberian ham." Thus, he describes that the Iberian breed is "unique, exclusive of Extremadura and Andalusia", and explains that a pig of the highest quality lives in the pasture "in absolute freedom during the montanera and specifically, in the Denomination of Origin Dehesa de Extremadura needs three to four hectares to eat acorn. "

On the other hand, he explains, a serrano ham comes from a white pig, who lives in intensive (locked). It also puts special emphasis on the taste: "The Iberian breed has a genetic peculiarity, which is the infiltration of the Iberian mass in the muscle, and that together with the exercise and acorn they eat in the Extremadura and Andalusian pastures result in a taste unique; in addition, the flesh a deep red color, "he describes. For its part, the ham has a lean meat, "even rosacea, is more salty and has more sodium." And finally, a serrano ham "is a pig that is sacrificed with eight months and after nine months of cure reaches the qualification of 'cellar' while an Iberian ham Designation of Origin Black Label of Extremadura is for two years of montanera in the pasture and up to three years of healing. "

And the last relevant issue is the price. A pure Iberian acorn-fed ham costs approximately 50 euros / kilo while a serrano ham is worth 50 euros a piece, that is, between eight and ten times less value, according to this expert.

In any case, and here comes another problem that is not only Pedro Sánchez, "although as president of the Government he should know: he continues to take cat for a hare, by continuing to sell and charging the Iberian ham customer when it really is not , and that is a very serious handicap because it breaks credibility. " At the moment, the labeling system, although the situation has improved, has not finished solving the deception that occurs more times than desired.

García Blanco underscores the problem of prices of agricultural producers in general, aggravated by a "terrible drought" so they expected Pedro Sánchez's visit to the region to be accompanied by solutions . "We knew that the rain was not going to bring her, but at least some help, but in her speech at no time did she talk about the main problem we are currently facing; she only focused on the next CAP reform, which we hope this Government has strength in the negotiations because it does not look good, "he summarizes.

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