Considering the quality and quantity of data in the merger examination FTC October 4 20:17
When examining the merger, the Fair Trade Commission will take into account new data quality and quantity in addition to the existing market share. The purpose is to prevent certain companies from enclosing data such as purchase records and location information.
The Fair Trade Commission has published a revised guideline for examination of mergers and other matters.
The revised proposal considers not only market share but also the quality and quantity of data held by companies in the acquisition of an emerging IT company, and includes the possibility that data and customers will not be trapped by the integration of companies with related data. Judgment is included.
This is because if a specific company encloses a huge amount of data such as purchase records and location information, it will have a strong influence on the market and may become a problem under the Antimonopoly Law.
The government is studying to establish certain rules for the business of huge IT companies with GAFA in mind, and the Fair Trade Commission will officially revise the guidelines within the year.