REACTION
Olives, anoraks, biscuits or cheeses ... Many European products imported into the United States will be hit by additional customs duties: +10 to 25% from October 18th. This is the result of an old quarrel between Brussels and Washington over subsidies paid to Airbus. On the French side, it is first the wines that will be impacted, with a surcharge of 25%. What worry professionals in the sector. Europe 1 went to meet them.
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It is indeed in the United States that we export most of our French wines. So necessarily, these American sanctions will not be without consequences. And no need to wait for their entry into force to see the damage. Louis-Fabrice Latour, owner of the Louis Latour house: "My New York distributor called me saying 'bad news, I already have one of your main Beaujolais customers who canceled us ... We lost 2,000 cases , It's not nothing !"
Heard on europe1:
"We will pass psychological barriers for some consumers"
+ 30%: this is the increase in sales prices expected by the Federation of Exporters of Wines and Spirits of France. And according to its president, Antoine Leccia ... It is the entry and mid-range wines that will suffer: "We will pass psychological barriers for some consumers, so it means lower sales ... On wines of 15 at 25 dollars, this could be up to 50% Some wines, such as varietal wines, are fairly easy to substitute, instead of buying French varietal wines, Chilean varietal wines will be purchased or Australian ".
What to cheer the competition. Italy, in particular, whose wines are not concerned by this American surtax. To compete, French producers and exporters will have to lower their margins. A situation that can not last very long, according to professionals in the sector.