Wajima Morning Market Original gift certificate that can be purchased for 400 yen for 400 yen Ishikawa October 1, 12:53
In the morning market in Wajima City, Ishikawa Prefecture, which is a tourist attraction, trying to hold back the purchase refusal associated with the increase in the consumption tax rate, a unique gift certificate was sold that could be purchased for 400 yen when purchased for 400 yen.
This initiative is carried out by the Wajima Asaichi Association, which is made at a stall that sells seafood and souvenirs.
On the streets of Kawaimachi, Wajima City, where street vendors run, from around 8:30 am, the association's staff sold gift certificates for 500 yen for purchases of 400 yen.
There are about 270 gift certificates, such as stalls that belong to the association and restaurants along the street, so tourists purchase gift certificates and immediately buy souvenirs at the stalls.
A tourist woman from Hokkaido said, “I bought it because it was good for buying souvenirs. I think this gift certificate will increase the willingness of tourists to buy.”
Mr. Tatsuo Konishi, Deputy General Manager of Wajima City Morning Market Association, said, “The store managers are worried that sales will decrease due to the increase in the consumption tax rate, but the sales of gift certificates have been very responsive.” I was talking.
The union has a policy of selling 2000 pieces first, and if it is popular, it will increase the number of pieces sold.