Point reduction 40% of major food supermarkets add their own cards, September 21 8:57
The cashless payment point return system accompanying the increase in the consumption tax rate will start next month, but about 40% of major food supermarkets that are not covered by the system will take their own response, such as adding points to their cards. This is clear from an industry group survey.
This survey was conducted by the National Supermarket Association from the end of last month to the 17th of this month, targeting domestic food supermarkets, with responses from 150 companies.
Since only small and medium-sized stores can participate in the cashless payment point reduction system, we asked the major food supermarkets, etc., who are not eligible for the system.
as a result,
▽ "Add points to your point card" 23.3%,
▽ "Product discount" is 9.3%,
▽ It was found that "Return points to cashless payments in-house" was 7%, and about 40% in total took their own measures to prevent customers from leaving.
On the other hand, 48.8% of the respondents answered that there are no plans for countermeasures.
According to the food supermarket who answered the questionnaire, there was a voice that was worried about intensifying competition due to excessive point grants and discounts, the National Supermarket Association says `` There is a concern that deflation will progress with this policy '' The