AEON To enhance products for “meal-dining meals” cooked at home Respond to tax increase September 18th 15:11
Major supermarket AEON expects to increase the selection of products for `` in-house meals '' that can be easily cooked at home, assuming that the number of consumers cooking at home will increase after consumption tax rate increases next month I made it.
By raising the consumption tax rate on the 1st of next month, a 10% tax rate will be applied to “dining out”, but a reduced tax rate will be applied to foods such as meat and vegetables at 8%.
AEON expects that more consumers will cook at home after eating out after the consumption tax rate is raised, so it will be packaged with food ingredients cut in advance and enriched with foods that do not require seasoning. The new product was announced on the 18th.
The new product is a frozen version of chinja roast, fried chicken and vegetables, which can be cooked in about 10 minutes just by heating it in a microwave and then frying it in a frying pan.
Aeon is planning to sell other products that can be enjoyed with authentic dishes using fish and vegetables just by heating in a microwave oven in the middle of next month. It is said.
An 80-year-old woman who went shopping said, “I am living on a pension, so after the tax increase I think I should buy something a little cheaper and refrain from eating out once in a while.”
Koji Wada, General Manager of AEON Top Value Marketing Headquarters, said, “The customer's consumption behavior after the tax increase is not yet readable, but the restaurant industry is taking various measures. I want to keep an eye on the consciousness of the people. "