Emirates Skywards, the frequent flyer loyalty program for Emirates and flydubai, has reached 25 million members.
Emirates Skywards will be celebrating the occasion with its members, and passengers will enjoy special offers and surprises from September 12, the airline said in a statement. The offer includes 25% discount on upgrades and reward tickets on a number of flights to and from Dubai, special rates when paying in cash + miles on Emirates and flydubai, and 25% discount when buying or gifting miles. Passengers through Emirates Terminal 3 will enjoy special competitions and prizes from 22 September.
Over the past 18 months, five million new members have joined the program, an average of 277,777 members per month, 9259 members every day and six members every minute. The UK tops the list of countries (3.2 million), followed by the United States (2.3 million), Australia (1.9 million), India (1.8 million) and the United Arab Emirates (1.7 million). .
The loyalty program offers vary across the globe, but what distinguishes Emirates Skywards is its leadership and unique services. The partnership with The Dubai Mall is a testament to this, as it is the first program in the world that offers the possibility of earning miles on all purchases in all stores of the famous shopping center. Platinum members benefit from new benefits including Miles miles and free upgrades by participating in games and personal activities. The offers improve the booking experience for Skywards members when searching for flights and fares online.
Over the past three years, Emirates Skywards has launched three applications that make it easier to earn and redeem miles.
This year, Emirates Skywards received three awards: Business Traveler Loyalty Program, Business Traveler Middle East, Global Flight Management Excellence Award and Best Airline Rewards Program in the Middle East from the World Travel Awards.