Aiming for rush demand before tax increase As early as "Winter season" begins August 19th 17:22
In the midst of severe heat, the major distributors started winter sales.
But before the consumption tax rate is raised in October, we aim to capture the rush in demand by bringing the sales season ahead for more than a month.
Distribution major "AEON" held a winter sales event at a store in Itabashi-ku, Tokyo on the 19th.
This company sells about 500 items in winter at 520 stores nationwide, such as a comforter made of synthetic fabric that appeals the warmth of a duvet, and a pot that allows you to make boiled dishes without using water. about it.
According to the company, sales of winter items usually start around late September.
However, since the consumption tax rate has been raised in October, there is an aim to capture the rush demand before the tax increase by advancing the winter sales season one month ahead.
A 60-year-old woman who went shopping with her grandson said, “I will have to buy what I need in my life, so I will buy what I need before the tax increase.”
AEON Retail's Shinya Hisanaga, general manager, said, “There is definitely a rush before and after the tax increase and a reactionary decline after that.