<Anchor>

Friendly economy, Kwon Ai-ri reporter. Kwon, have you been covering the so-called "hot" commercials, which are the most popular in Seoul these days?

<Reporter>

Yes. Have you ever heard of an anchor saying 'hip giro'?

<Anchor>

I did not see it, but I saw it.

<Reporter>

I asked around and heard some people, but in their twenties they reacted immediately.

'Hip Jiro' is precisely the back alley where Euljiro 2 and 3 are clustered together. The new urban area that has undergone various changes is right next to it, but the back street is a place where there is no landscape that has changed greatly since the 1970s.

But nowadays this area is paradoxically called 'Hip Jiro' in combination with the word 'Hip' which is the latest, the most popular and sophisticated English slang word now. It is a nickname given by young people.

We have been covering the whole area since last Thursday afternoon, but until about 6 o'clock in the evening, "Is not this really the place for you?" I did not believe it when I saw it.

However, if you go to a tool shop around 6 o'clock in the morning, you will find a lot of hops and pubs in the streets.

Then there will be 8000 seats in the area including indoor and outdoor. These seats are only seven o'clock and half full, and the table rotation occurs several times.

This is a scenery every day on weekdays, especially on weekends.

<Anchor>

So you mean that young people especially come here on purpose?

<Reporter>

Yes. From around 5:30 am, young people looking for a cell phone map, asking for a question, can take a look at the so-called "authentication shot" while waiting for the table to be laid. If you do it all, it is more than half of you are in your twenties.

[Jang Bang / Euljiro 'Nogari Alley' Hope House Operation: Five years ago, there were mainly 50 ~ 70s. Three years ago, a lot of young people started coming. (If you come once) I call a lot of friends.]

[Cheonyeolin / Gyeonggi-si Seongnam-si Bundang-gu: Nowadays, Euljiro is called 'Hip Jiro'. It's good to come with friends and feel free to come with family. (I like this)

[Shim Nam-hee / Seongnam-si, Bundang-gu, Gyeonggi-do: (daughter) I think it was nice to be able to hang out with young people. I wanted to see him.]

It's a little too young to say that. "We're not going to go now, there are only young people," and there is a tendency to be separated by generations. "Hip Jiro" is just the distance that young people have recently made to the spot as they have just been interviewed, It is a distinctive characteristic of other popular streets that atmosphere can be formed.

This was the atmosphere of Korea, and I was able to see nearby foreigners who were visiting the foreign boss who had just come to Korea, and it seemed that the local festival atmosphere was spreading every day as people literally came from all over the country.

<Anchor>

I hear a lot about self-employment these days, but some shops in Euljiro are literally lively.

<Reporter>

Yes. Nowadays, self-employment is difficult, and offline stores are starting to be pushed online, so it is predominant that the so-called 'experience-type' will survive if they have fun to visit.

It is advantageous for large corporations to mobilize capital, manpower and ideas. However, there is a possibility of small merchants in 'Hip Jiro'.

Once small merchants have to form a business. But that is not necessarily a busy, expensive place. Euljiro has a unique landscape mixed with our modern times.

Older stores, well-established shops where word-of-mouth was naturally taken advantage of by price competitiveness and taste, have recently come to customers through SNS, but there were also young businessmen in the form of hip-hop.

It is a stagnant commercial area, but since it is thought that it is possible to have a space with a story, cafes created with so-called "Neurot concept" suitable for this street for a few years ago became a popular spot.

This area is a redevelopment area including parks in the long run.

There are many people who have been there for a long time and I can see that way. As far as Samcheong-dong and roadside roads are concerned, the commercial area becomes a hot topic. Until now, there is no phenomenon that the rents are rising as the capital is coming in. Especially, And the fact that we did not have a car-free street while permitting outdoor sales, such as simple tables that we boldly saw at night, was also a factor in creating a festive atmosphere.

Experts say that young merchants need their own competitiveness, trade with stories, and public-private cooperation. Euljiro got all of those elements and went to Hip Jiji, and here are some of the merchants.

[Park Yong-bum / Euljiro] 'Neutro' coffee shop operated: As in Euljiro, other spaces may have more than enough odds ... Nowadays, if you keep your personality, it seems that people come to you a lot.]

<Anchor>

I would like to see local merchants head to head and make a story.