Teller Report

Artificial intelligence is "huge" but caution must be taken. Apple president explains the company's view on technology

5/5/2023, 8:04:44 PM

Highlights: Apple CEO Tim Cook said the impact of AI is "huge" but declined to say how it will be integrated into its products. He made the comments during a meeting with the leaders of Google, Apple and Microsoft to discuss the future of AI. The White House announced a $140 million investment in artificial intelligence research and development in the U.S. over the next five years. The announcement was made at a conference in Washington, D.C. on Wednesday. The conference is the first of its kind and will be held in the United States.

Apple President Tim Cook said the impact of AI technologies was "huge" but warned that there were a number of "problems that need to be solved" and declined to say how those technologies would be integrated into the company's products.


Apple CEO Tim Cook said the impact of AI technologies was "huge" but warned that there were a number of "problems that need to be solved" and declined to say how Apple integrates those technologies into its products.

While Microsoft, Google and others are racing to add generative AI tools across their products, Apple has had little to say about this trend over the past period.

Cook spoke to analysts on Thursday after a report on Apple's better-than-expected earnings, and noted that Apple used machine learning and other artificial intelligence methods to improve effort- and energy-saving features such as fault detection and heart rate monitoring.

"We view AI as a huge event and we will continue to weave it into our products on a very thoughtful basis," he said, noting that the company is not talking about its future roadmap but noting that "the potential is certainly very interesting."

Cook made a cautious note about AI: "I think it's very important to have a thoughtful circulation of this technology. There are a number of problems that need to be solved."

The comments come as they coincide with a meeting at the US White House that brought together the leaders of Microsoft, Google, Open AI and Anthropic yesterday.

The White House announced a $140 million investment from the National Science Foundation (NAIR) to launch seven new national artificial intelligence research institutes. This will bring the total number of AI facilities to 7 nationwide.