This means that Svenska superligan AB may use the Swedish superligan (SSL) brand in its marketing and sales.
The agreement takes effect on July 1, 2020, when the current, temporary agreement expires, and then expires for five years to come.
“We at the Swedish Indoor Union have listened to the elite associations' desire to take responsibility for the commercial rights regarding the Swedish Super League. There is a great commitment to strengthening the market value and we have now found a contractual form that makes this possible, ”says the Swedish Inland Association's chairman Märit Bergendahl in a press release.