Youtube Music and Youtube Premium have 20 million paying subscribers, according to the first official figures revealed on Monday by Google. The web giant has unveiled the turnover of its online video platform for the first time: in 2019, the sale of advertising space would have brought $ 15.15 billion to Google, an increase of more $ 4 billion over the previous fiscal year.
Undeniable growth
The paid offer, which had taken the lead in the wing at the announcement of the abandonment of productions exclusively reserved for subscribers, also seems to survive despite very difficult beginnings. YouTube Music and YouTube Premium now have 20 million paying subscribers. The web giant, however, does not specify these figures. It is therefore impossible to know whether users subscribe to the paid offer to use the platform as a music streaming service or for access to videos without offline ads.
YouTube is one of the most profitable group divisions. Globally, Google posts a turnover in progression, but lower than the forecasts. Certain parts of its activities - notably the hardware division - recorded a drop in revenues. In 2019, Google’s revenue increased by almost 18%, however.
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