Finally, the adjustments made by Google in the form of search results in its giant search engine, where some symbols, icons and advertisements appeared, appear side by side in the summary of the main search results that users and researchers seek, which is considered by analysts as one of the rejected practices The "web", known as "dark design patterns" that are legally prohibited in the United States, Europe, and many countries, because they practice deceptive tactics against users, and distract them from their actual goals, to go on a path they did not intend or ask for.
new look
And Google published last week on its official blog for Google search engine a lengthy blog titled "A New Look for Google Search", in which it said that it has made a big change in the way it displays billions of search results that show hundreds of millions of users of the Google search engine »Around the world daily, which includes the addition of trademark symbols in front of basic search results, and the" advertising "sign in front of paid advertisements.
Google justified this by saying it provides a better, more comprehensive, and deeper understanding of the source from which the information was extracted by the search engine.
Description of the change
And Google submitted in the blog a description of the change process, explaining that its goal has always been to help people quickly and easily find the information they are looking for, and over the years the amount of information available on the Web has changed and greatly coordinated, from the proliferation of images and video, to the availability of 3D objects that you can now view with AR technology, meanwhile the search results page has also changed to help you discover these new types of information and quickly determine what is most useful to you. She stressed that she continues the continuous efforts to improve research and provide a modern and useful experience.
And Google added: “We revealed a visual update of the mobile search results page to guide you better through the information available on the web. Through this new design, the brand of the web site can be in the front and center, which helps you to A better understanding of the source of the information and pages that contain what you are looking for, as the name and symbol of the website appear at the top of the results card to help install each result, so that you can easily scan the results page and specify what to explore next. "The site owners can learn more about how to choose their favorite icon for the membership lists here, and when you search for a product or service and we have a useful ad to show it, you will see a dark poster on top of the card next to the web address so you can quickly identify the source of the information."
Dark design patterns
Over the past few days, many analysts, observers, and users have launched a scathing attack against the new changes in Google's search engine, as tech analysts TechCrunch published an analysis, classifying those changes as a “dark design pattern,” and demanding By adding it to the list of these types of designs that are legally prohibited in the United States, European countries, and other countries, as they are mainly based on deception of users. And among the site analysts, that "dark design patterns" means any way to design a "web" page, program or application that works on a desktop, laptop, tablet or smartphone, and includes a key, button, instructions, or icons of any kind, that show the user something In fact, you do something else that has nothing to do with what the user wants, but rather it implements an order that was determined by whoever designed it.
Analysts pointed out that the new design of the search results page resorted to dark design tactics, so he included many things that lead to pages and advertising materials, within the basic search results presented to the user, without a clear distinction in terms of form and design, so that the advertising results became completely mixed with Basic results, and thus the opportunity became more available to click on what leads to ads, compared to clicking on what leads the researcher to his primary goal for which he conducted the search.
«Next key»
The TechCrunch technology website mentioned several examples of “dark design patterns”, most notably the “Next Key” that appears in designing pages that ask the user to fill out a form, or register different data when dealing with a specific website or service on the web », Where the designer makes this key execute commands and instructions other than the move to the next page, such as obtaining data, or downloading software on the user's computer.