A virtual reality sample allows you to experience Monet's brushstroke to the finest stroke of his brush
Two 80-year-old ladies walk inside a Gustave Monet painting . Two Catalan yayas who wear virtual reality glasses for the first time:
- Where are you?
- On the bridge, I'm crossing it.
- Ah, I've already reached the garden.
They have just navigated the Seine, strolled through the fields of Argenteuil and now return to the water garden of Giverny. The universe of Monet unfolds in Barcelona in an unprecedented way: with an immersion in his paintings in a room of a thousand square meters (what was the old Ideal cinema) and a virtual reality trip of 10 minutes . In its first week of opening, the IDEAL Digital Arts Center has already received 8,000 visitors. Here Monet's painting expands on floors and walls: poppies move to the wind, Rouen Cathedral is seen from dawn to dusk, water lilies envelop the viewer ...
It is not a museum, although Monet's brushstroke is experienced here to the finest stroke of his brush. Nor is it a simple augmented reality show and HD projections. The IDEAL is a center that follows the model of the Atelier des Lumières in Paris and the Team Lab in Tokyo. "The difference is that here we enhance the informative capacity. The spaces of Paris and Tokyo are spectacular and offer a more sensory experience. We go to the content: " We want to explain stories in a different way, so that the public comes out having learned more from Impressionism " , explains its executive director, Jordi Sellas, who a few years ago already introduced a pioneering virtual reality experience at La Scala in Milan.
The visit to IDEAL consists of three parts. After touring a corridor that summarizes the key issues of Monet, you reach a room where you talk about the place: that mythical Ideal cinema that opened in 1917 in the industrial district of Poblenou. And of all that was: a skating rink, variety theater, boxing room, television studio ... It is the neighbors themselves who tell the story and some centenary tiles that are still preserved at the entrance.
In Room 1 you reach what was the cinema, but with such large screens that do not exist in any other cinema. And here we travel to the Paris of the Belle Époque and Café Guerbois , where the Impressionists met (Monet, Renoir, Cézanne, Degas ...). For 35 minutes, Monet's paintings and letimotivs come alive. It even snows. Because Monet was also in Norway and painted the fjords. The audiovisual Monet, master of light has co-produced with the Exhibition Hub in Brussels, another digital center that will open its doors in December.
"The future of audiovisuals is immersive. In the next decade, the rectangle that the Lumière brothers defined as a movie screen will be broken , copying the pictures," says Jordi Sellas. In Room 2 there is a gallery with 30 virtual reality devices. The complement to the first impressionist immersion. Now, the public will live in a world of 3D brushstrokes. "No other museum has so many VR (Virtual Reality) units. Normally VR pieces are usually like a roller coaster. But there are many possibilities to explore, especially in terms of narrative and content. This is a quiet walk through the painting from Monet, which anyone can try, "says Sellas.
The other IDEAL: electronics, concerts and experimentation
Beyond Monet and bucolic impressionism, IDEAL wants to be "a laboratory for experimentation in digital immersion . " Starting in January, residences of artists and university students will be launched. And within the framework of the MIRA Festival of Digital Arts, the Turkish studio Ouchhh completely transformed the IDEAL with its cyber projections and electronic music.
When Monet closes at 8 pm, on Thursdays and Fridays there will be a night strip, from 9 pm to 11 pm, scheduled by the MIRA team, which will bring the leading artists of digital creation.
Monet's exhibition will remain three or four months. And, in parallel, a cycle of impressionist music has been programmed that opens harpist Ester Piñol, who will play Debussy and Ravel in the middle of the room, with 360º projections (November 28), and that will close with an electronic Satie , with Rafael Plana playing a white piano and Dani Weaver to the plates to reinterpret Satie's compositions.
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