• Giphy. Is there a 300 million gif? This is the millionaire digital loop business

Giphy, the giant of the Internet gifs (yours are, for example, those used in WhatsApp or Instagram), has launched Giphy Arcade, a new page where anyone can create a simple game in which the protagonists are these files. In addition, it is possible to share the creations, which promises to end the productivity of every person who comes across this tool.

In Giphy Arcade it is possible to see the most popular 'titles' of the moment and play them, retouch them (that is, change the gifs they use) and share them. In addition, you can also create games from scratch, although always based on predetermined experiences.

Thus, when entering you can choose between ten different templates, ranging from something very similar to Arkanoid, a simpler version of Flappy Bird or a shooting game. However, entertaining comes just after.

Once the game mode is chosen, a new menu appears with a search engine in which it is possible to find thousands of Giphy's database gifs. They are not all (those that would work as 'stickers' appear; that is, without background), but enough to spend hours exploring.

Each of the templates has between two and three holes for these gifs: a good and a bad, a runner and an obstacle. The third in discord is usually the projectile. The background, the music and the title are also customizable.

Thus, for example, in less than five minutes it is possible to make Paquita Salas throw slices of bacon - there were no torreznos - to José Mourinho on a space fund. All this, enlivened by a melody inspired by the recreation of the nineties.

As the company explained to The Verge, his idea is that both the editor and the games are always free, although it is possible that they reach agreements with companies so that their characters appear featured in Giphy Arcade (entry only occurs with Wendy's ). It is not clear if at any time it will be possible to upload gifs to be displayed among the search engine results, but at the moment it does not need to be so to lose a few minutes in your Arcade.

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