Celebrate !! For the first time in the history of Korean sanitary napkins, there is an ad called "physiology" that collects topics. What is the name of the menstrual cycle? On this occasion, I looked at the ads of previous sanitary napkins and found three things in common. And all of these commonalities were linked to the culture of tabooing menstruation.

What's the big deal with this? The culture of tabooing menstruation is not tomorrow's. There are also studies that about 80% of women around the world call menstruation with other figurative expressions.

The culture of forbidding menstruation is a stumbling block to girls' affirmation and understanding of their bodies. How should a culture that can talk naturally about menstruation first be developed so that the quality of women's life as well as the development of menstrual products will improve?


Producer Hyeon-jong directed and composition edited Arita Edited by Park Hye-joon
Narration by Chook-Ung Kim Yoo-jin, Lee Min-seo Internship support Natra Care

(SBS News)