Apple has introduced several new services and products on Monday afternoon, including a monthly journalism flatrate, a monthly subscription to mobile games, and its own credit card. Under the motto "It's Show Time", Apple had this time mainly invited lifestyle and entertainment experts to its product show in Cupertino.

A new Apple News + offering, now available on Apple devices in the US, brings together US magazines such as Vogue, Wired, and People - a total of around 300 titles. "I love the feeling of being at a newsstand," said Apple CEO Tim Cook at the start of the unusual Apple event.

The introduction of such an offer was expected - as well as that with the "Wall Street Journal" and a daily newspaper is part of the subscription package. The second newspaper is the "Los Angeles Times" on board - but other large sheets such as the "New York Times" or the "Washington Post" are missing.

Magazine makers can present their magazines on Apple News + with animated cover art. For the publishers, however, it would be associated with additional effort to adapt their content to the possibilities of Apple's new reading app. The app apparently offers many options to optimize magazine content for the screen formats of iPhone and iPad.

Michael Short / AFP

Apple News +

Initially, the service is only available in the US and Canada, later in Australia and the UK. He will cost 9.99 euros per month. A subscription can be used within a family of several persons. For the price, which requires Apple for News +, one can subscribe in Germany Readly, a magazine flatrate, which was extended last week by some Axel Springer daily papers.

With Apple Arcade , Apple also announced a new games subscription offer for iPhones, iPads, Macs and Apple TV. To start the offer, according to Apple, "more than 100 new and exclusive games" include. All of the video games offered therein are playable offline, it is said, and will not contain any hidden cost traps, such as optional in-app purchases. Again, you can share your subscription with the whole family. However, Apple Arcade is set to start in autumn, but then in 150 countries and regions. At price nothing was said.

For film and serial fans, Apple has a new offering with Apple TV Channels , which is integrated directly into Apple's TV app. Similar to Amazon's Prime Video Channels, you can subscribe to channels from providers in the US - such as Hulu, Showtime or Starz. Their contents are then displayed in a new version of the TV app alongside all other subscribed providers. The TV app will thus become a kind of one-stop-shop for streaming services, promises Apple.

The offer should start in May. In addition, Apple brings its TV app for Mac computers and smart TVs from Samsung, Sony, LG and Vizio. The Apple TV app will soon also be available on Amazon's Fire TV.

As another novelty for the USA Apple presented under the name AppleCard its own digital credit card. The payment card should be set up within minutes on an iPhone with ApplePay. At the presentation of the AppleCard it was said again and again that the new product should lead to a "healthier" handling of money.

In addition, there is a kind of bonus program: Who digitally makes a payment with the AppleCard, gets two percent of the sum spent as a credit - with purchases at Apple itself, there are three percent. Within the payment app can be selected at any time, when and in what rhythm you want to balance his target. Apple is working with Goldmann Sachs and MasterCard for the AppleCard.

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If you have an Apple TV, an iOS device or a Mac with a fairly up-to-date operating system (iOS 10.0 or macOS 10 Sierra 10.12), you can watch the novelty show live at apple.com/apple-events/livestream/ or live using Microsoft's Edge browser.

It should also work on the latest versions of Chrome and Firefox, but as a precaution Apple only writes "may so be able to access the stream". Alternatively, you can watch the stream directly in Apple's Twitter account.