The Frankfurt creator Thomas Panke, who critically deals with Lego products, has got into trouble with the Danish toy producer. Among other things, for his YouTube channel "Hero of the Stones" he used until recently a logo that contained a symbolized Noppen module. Because of this logo, he received by the end of the year a lawyer's letter on behalf of Lego.

In the letter, he was asked to delete the icon, which he did, explains Panke in a YouTube video in which he reported on the lawyer's letter. His former logo had next to the words "hero of the stones" a blue block with three nubs shown. Now his new logo shows a meerkat with a cape.

Amongst other things, Panke has been discussing Lego products in his channel since 2014, his videos have been viewed 35 million times, almost 180,000 YouTube users have subscribed to the channel. While Pankes videos typically have between 50,000 and 80,000 views, his Lego lawyer video has been clicked more than 600,000 times in the first two days of publication. In social media such as Twitter and Facebook, the incident has brought the toy manufacturer plenty of criticism.

Fear of "dilution of the brand"

Without directly responding to the "hero of the stones", the group published an opinion on Facebook. It states that it takes the protection of trademark rights very seriously and wants to ensure "that third parties do not register any signs that could dilute the LEGO trademark, as we believe that would be the case with signs similar to ours . "

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Lego also said the company valued fans' opinion and feedback: "We also value feedback on our products, such as video feeds on YouTube." In addition, they speak "clearly for a free expression of opinion" and respect "therefore of course also critical voices."

YouTuber Panke was disappointed with Lego's actions. He therefore also terminated the direct business relations. He continues to sell Lego products, but only those of which he is convinced, said Panke, who runs a small shop for so-called terminal block models in Frankfurt am Main, as Lego manufactures them.