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INMA LIDÓN
@inma_lidon
Saturday, 28 November 2020 - 22:37
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A smile, a gesture of tension or the anger of a coach allows us to elucidate what happens in the locker room, in the offices and marks the life of a football club.
The technicians have become their only voices, in success and in the crisis, and they build their story as
influencers
, taking care of their gestural language, each sentence and launching headlines.
They play their other 'matches', but only some are capable of winning them, those who train.
This is how they have to do it in modern football.
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