The new child prodigy is crowned on the Champs Elysees and the emir rejoices in his opulence.

Tadej Pogacar

captivates everyone by his cheekiness and justifies the investment in a sport that was always an excellent promotional platform.

The

Abu Dhabi

royal family

rubs their hands as they have found an unexpected and profitable showcase to advertise their emirate.

Mansour bin Zayed

is the sponsor of UAE, the young Slovenian's team.

The sheikh grows up watching televisions around the world broadcast images of the boy with the name of his country on his jersey.

A quickly amortized investment.

A joy that compensates for the frustrations in football, with that Manchester City of

Pep Guardiola

unable to finish in the Champions League.

Nor can it boast of the revenues achieved by soccer in the United States, Australia and Japan.

Emirates began to support the cycling squad in 2017, with an investment of seven million euros, an economic injection that served to support the structure of the historic Italian team Lampre, built by

Giuseppe Saronni

.

Those seven million, a trifle for one of the greatest fortunes on the planet, turned out to be essential for a formation that was dying of debt.

With the Spanish

Josean Fernández Matxin

, in the management and direction tasks, UAE grew thanks to the benefits of veterans, such as

Fabio Aru

,

Davide Formolo

,

Diego Ulissi

,

Kristoff

or

Rui Costa

.

But the great accolade has come with Pogacar, who landed in the group in 2019. With him came the successes in the Vuelta España (third place on the podium and three stage victories), the Vuelta al Algarve, the Tour of California and the Slovenian Time Trial Championship.

The culmination, yesterday's party on the Tour.

The sheikh soon understood the global dimension of cycling and decided to empower the group with petrodollars.

In just three years the budget has multiplied by five, reaching

30 million

.

The second highest figure of the Word Tour teams, only surpassed by Ineos, with 40. UAE, which doubles the Movistar game and surpasses the dominating Jumbo-Vima by eight, will grow next season to strengthen the team and improve the record of Pogacar, which has notably increased its cache, established at two million a year before the start of this season.

Sheikh Mansour bin Zayed enjoys cycling as much as horse racing, which is why he has spared no means to ensure that the Tour of the United Arab Emirates, a stage event, is integrated into the

UCI Word Tour

calendar

.

Now, you also have the new diamond of that old cycling that is starting to be profitable.

Now the emir does smile

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