- The financial effect of advancement will probably be greater than ever, says Tim Bridge at the auditing firm Deloitte.

It is described as the world's most money-loving individual football deal and is annually called the "billion match".

This time it is Brentford FC, with Swedish national team defender Pontus Jansson as team captain, who settles with Fulham in the qualifying final at the English national arena Wembley where a place in next season's Premier League is in the pot - and a decent amount of money.

Can be three billion

According to new figures from Deloitte's group for the sports economy, a victory against Fulham will bring in around 160 million pounds (equivalent to just over 1.8 billion kronor) for the next three years. £ 85m of the sum is said to come from central broadcasting rights and £ 75m from parachute payouts for the 2021-2022 and 2022-2023 seasons in case Brentford were to leave the Premier League after just one season in the top flight.

If the club stays, however, revenues could rise to 265 million pounds (about three billion kronor), according to Deloitte. Money that may play a bigger role than usual because the corona pandemic has hit the football clubs hard financially.

- Given the effects of covid-19, it is likely that the financial effect of advancement will be greater than ever, says Tim Bridge at Deloitte's group for sports economics.

73 years ago

Bridge continues:

- The increased funding provides clubs with a platform from which they can develop both on and off the field. Promotion to the Premier League provides clubs with financial resources so that they can make strategic investments.

For Fulham, "only" 135 million pounds (about 1.5 billion kronor) is at stake against Brentford. This is because the club still receives money from the parachute payout they were entitled to after falling out of the Premier League 2019.

Significantly longer ago, Brentford were housed in the fine room of English football. The London club has not played in the top league in 73 years.